Complete and accurate competitive and customer intelligence is a crucial step before any capital investment, product
development, or merger/acquisition decisions are made. CI’s COMPETITIVE INTELLIGENCE services can be tailored to
meet your needs, providing you with only the relevant information you need to make the most informed decisions for
investment decisions, as well as an excellent way to monitor technologies relevant to your industry.
With our COMPETITIVE INTELLIGENCE services, Commercial Investigations:
Works with the client to tailor reports to include only the relevant information sought, with either product/service
or people based reports available. CI works with the client to establish the best criteria to use for COMPETITIVE
Uses MYSTERY CUSTOMER services to provide customer intelligence which can either focus on store security and
physical attributes or the service transaction process including customer service. CI’s MYSTERY CUSTOMER
service benchmarks products/services and customer service against the client’s top competitors.
Scans a large network of databases to bring the specific information sought to light including information on:
competitor financials, owner/officer backgrounds, product development, market trends, new technologies and
other pertinent information such as patent searches.
Utilizes interviews with industry experts, trade associations, competitors and other industry resources to report on
how new technologies are affecting the client’s market and competitors’ activities.
Tailors searches to focus on information relevant to mergers/acquisitions including company financial history and
owner/officer background information.
Develops comprehensive, concise reports which include a quick reference matrix of findings.
CI’s COMPETITIVE INTELLIGENCE service gives clients the power of information to:
Uncover competitors’ new products development and existing products enhancement activities.
Analyze competitors’ distribution systems.
Review relevant technologies that might provide a competitive advantage or that competitors are using.
Benchmark products/services or customer service with intelligence through MYSTERY CUSTOMER services.
CI’s customer intelligence helps you retain your current customers and gain new ones by gauging the quality of your
products/services and customer service through MYSTERY CUSTOMER services. CI’s MYSTERY CUSTOMER reports are
an essential aspect of consideration during mergers/acquisitions or before entering into partner licensing agreements.
It is important to evaluate potential partners’ products/services and customer service through a nonbiased source
before entering into formal agreements. CI’s MYSTERY CUSTOMER services are an excellent way to review your
products/services and customer service for areas of improvement that may be currently overlooked.
CI works with clients to develop customized plans utilizing MYSTERY CUSTOMER services and COMPETITIVE
INTELLIGENCE services to provide in-depth evaluations of clients’ and competitors’ operations. Contact CI today to
develop a COMPETITIVE INTELLIGENCE plan specific to your company.
DATE: July 2004 - Get a Competitive Edge